Boost Your Business with the World's Easiest & Most Effective Headline Format
Boost Your Business with the World's Easiest & Most Effective Headline Format
Have you noticed this article's title?
It is, of course, a headline. Yes, it makes use of a well-worn classic format that never ceases to astound me with its force. Just two easy words...
"How To..." Please bear with me; I realize this seems too simple.
In my opinion, the "How to" headline remains the most effective and straightforward headline. With it, you truly can't go wrong. The 'how to' headline is really flexible. It works really well and can be followed with a question, an offer, multiple perks, or virtually anything!
Actually, when writing headlines, one of the best places to start is with the 'how to' formula since it compels you to consider what your service or product actually does for the reader.
To get your creative juices flowing, consider these two successful examples:
How to Get Social Security Benefits at Any Age
In 29 minutes or less, learn how to get FIVE money-making websites without spending a fortune!
How to steer clear of the largest error you might make while purchasing or building a house
How to take a $19-per-day global cruise
Ted Nicholas on How to Receive Warm Applause Every Time You Speak, Including a Standing Ovation
How To Gain Friends And Persuade Others
How to hide your car from laser and radar!
How to make using your computer as simple as using your phone
How to repair automobiles
Look at the most recent winning headline on our list: "how to fix cars". It really doesn't get any easier than that, but it does the trick—and it does it very well!
Here are some "How To..." headlines you can use straight away as a starting point for your brainstorming:
============= Formulas for "How to" information
How to get ____________
How __________ can be had
How to maintain ____
How __________ begin
How to get started
How to take the _________________ position
How to enhance your ____
How to develop _____________
How to get the most out of_____________
How to avoid ________________
How to wrap things up
How to Remove _____________ from Your Life
How to conquer _____________
How _______________ can be enjoyed
An additional appealing element to a headline is simply placing the word "how" before it. Compare these two instances:
My unusual accident prevented me from going bald.
How an odd mishap prevented me from going bald
Which is the more convincing one? You'll see that #2 works well, I think. And it's a catchy headline that gets used a lot.
Alright, but perhaps you find the tried-and-true "how to" to be too dull. Not a problem! Add a little something before the "how to" to liven it up.
This Is HOW TO...
Find Out HOW TO...
If you consider a 12% yearly return on your investment to be satisfactory, here's HOW TO aim for a 100% or higher return.
This brand-new course shows you exactly how to use pop-ups to increase sales, double opt-in rates, and extract up to 300% more money from each visitor to your website! (Mizel Jonathan)
I'll give you a free video golf instruction and pay you $25 for wasting your time, or I'll show you HOW TO hit shots as straight as you can point! Jeff Paul
An Ohio man finds out the key to getting out of the American Rat Race
Alternatively, to add a little variation, you may use "How you..." or "How I..." as in these successful examples:
HOW I MAKE MONEY IN FOUR HOURS A DAY
HOW A REAL ESTATE AGENT CAN WORK LESS THAN 40 HOURS A WEEK AND MAKE WELL OVER $300,000 PER YEAR... Have a great income AND a fulfilling life, and never have to take that dreaded call or waste time on unrealistic sellers or dishonest buyers again. (Proctor Craig)
I hope you'll agree that "how to" headlines are the best way to get the most value for your money.
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