Using Your Right Brain to Make Successful Cold Calls: Unleash the Potential of Your Right Brain!

Do you find cold calling to be a difficult process? For a lot of us, it's a demanding process. This is a result of our attempt to have a conversation from a fixed, linear starting point. We're attempting to adhere to a plan or script.

Therefore, it just doesn't work that well when it comes to having a casual and engaging chat when cold phoning.

Step-by-step, methodical, logical processes are not at all like the "right brain" that we use. It makes sense and is organic. Speech and interpersonal connections are the main functions of the right brain.

Therefore, why do we deactivate this highly talented aspect of ourselves when cold calling involves conversing and building relationships with other people? We have, however, been conditioned to avoid it. In cold calling, we've lost the natural flow of our intuitive, right-brained abilities. In its place, we now use sales scripts, strategies, and opening and closing "lines."

You may argue that we've gotten less human in our cold phoning in certain respects. The technique of cold phoning has been stripped of all intuitive components. Our attention is on the transaction, not the customer. Rather than actually conversing, we are reading from a script. We're not listening; we're pitching.

To you, doesn't this sound a little bit like a game? Make a pitch, address objections, and provide a closing statement with the goal of closing a deal. For this reason, the majority of us think that cold calling represents the worst aspects of sales. It's the idea of "going to war". You put on your armor and engage in a game of word games with a complete stranger.

But what if we used our right brain's ability to make us leave that environment and enter actual interpersonal interactions? What would take place? The first thing you would do is unwind. The experience is more important to your right brain than the outcome. You would become less tense and inflexible. Your voice will sound less like a blatant "salesperson" when you make cold calls. You'll talk more fluently, feel more at ease, and allow a conversation to flow naturally and focus on its own topics.

Others will react to you more naturally when you do this since they won't feel pursued. Whether they are interested in purchasing or not, a lot of people actually appreciate the chance to make nice connections.

Here are six strategies for changing your perspective so that, when cold calling, you can harness the power of your right brain:

The process, rather than the result, is what interests the right brain.

Make sure your attention isn't on closing the deal before conducting a cold call. That is the objective. Your enjoyment of the task itself is ruined when you give your entire attention to a goal. Thus, tell yourself, "My objective is to start a conversation based on how I can help the other person, not to make the sale."

2. Rather than being analytical or manipulative, the right brain is intuitive.

Don't alter who you are during a cold call in an attempt to close the deal. Act like you're speaking with a friend by being your normal, carefree self. Being "on stage" or overly excited is not necessary.

The right brain is authentic, typical, at ease, and unmistakably non-artificial.

When interacting with possible clients, this is an excellent way to be. People are able to tell when you're being sincere or not. They therefore react far more favorably to someone who is being "real."

3. Rather than being linear, the right brain is flexible.

Delete your linear sales tactics and script. Start a conversation at random about the issues you can assist the other person with. Let the discussions you have when cold phoning to "breathe." Permit the conversation to stray from time to time.

4. The right brain has an all-encompassing perspective.

Consider the person you are calling a fellow human being rather than a "prospect." Give up the "buyer-seller" perspective. You don't want to "get" someone to buy something. Your attention is on the wider picture, which encompasses your own and your prospect's well-being.

5. The right brain is flexible rather than stiff.

It's not important to move the cold calling conversation along. Rather, begin your conversation with a question that's problem-focused and elicits an answer along the lines of "What do you mean?" or "Tell me more."

You'll find that cold calling becomes more enjoyable as you begin to use your right brain. You'll be astounded at the reactions you get from others. Furthermore, you won't become exhausted at the end of the day. You'll feel joyful and full of energy.

This is what your right brain is capable of.