Why Am I So Nervous About Making a Sale?

 Why Am I So Nervous About Making a Sale?

Connection marketing. A successful online business relies on it. The success of your company will depend on your ability to build relationships online. Looks like a very straightforward idea, doesn't it? However, in practice, what is the meaning of "relationship marketing"? In its simplest form, it states that building trust with your site visitors and ezine readers is crucial to your business success, particularly while conducting business online due to the anonymity of the medium. Establishing a reputation of integrity and trustworthiness for yourself and your organisation requires a dedication to customer service and a readiness to assist others without certain reward other than the delight of helping another.

However, making a profit is essential to the long-term health of your company. A prevalent fear among novice and even seasoned internet business owners is being perceived as "selling something" to the same people they have worked so hard to build a relationship with—the very people who are necessary to close the deal!

Simply put, the emphasis on the relationship in "relationship marketing" has made the ads seem intrusive and untrustworthy. There are a lot of new internet business owners who say they feel like they're taking advantage of people's confidence. Assuming you have faith in your product and know it will help your clients, there's no need to feel anything negative about selling it. You have good reason to be upset if you don't experience this emotion. Indeed, you are using the situation!

Not only does the business owner feel the pain of selling, but so do all customers. While promoting things that I believe in, I have received some angry emails from ezine readers in the last year or two. The common thread in these types of messages is that I feel a "duty" to my readers, who have grown to trust me as an expert in my field, and that I have somehow failed in this duty by engaging in such ostentatious behaviour as promoting the programs that help me make money online. Some have even implied that I should be happy with the money coming in from ezine ads and stop trying to promote other products since I already accept paid advertising.

The fact that I'm in the business of making money is my answer to this line of thinking. It's not that I genuinely care about my website and ezine; I work on them all the time. I assure you, I am not that honourable. My motivation is financial gain. A profit motive is not always bad, contrary to what some people appear to believe. A selfish desire for financial gain becomes immoral when it leads to deceit, fraud, or the abuse of another person's trust in order to achieve one's own financial gain. If you wish to earn a legitimate profit, there's no need to apologise or feel bad about it.

Where do you stand? Does the thought of advertising your goods and services give you the willies? Managing these relationships in a way that your customer knows that you are there to help them, but you are also out to help yourself by earning an honest living may be challenging, so here are some tips to help you overcome that fear and pursue sales from prospective customers.

Make Your Objectives Crystal Clear

The first and foremost step in making a website or publishing an ezine is to determine your true purpose. Do you consider it a pastime or a profession? The presence or lack of a profit motive is what differentiates the two. Nothing wrong with that if it's just a pastime. Don't worry about making a profit; instead, focus on having fun and earning enough to meet your expenditures. But know that if it's a company, the bottom line must be satisfied. It is the very essence of your company. Without a doubt, you'll be serving multiple functions. However, earning a profit is vital.

Get your goals crystallised by doing whatever it takes. Some people can make up their minds after giving it some thought. Some people can only understand crystallisation when presented with it in monochrome. If it describes you, then jot down your goals. Once again, though, making a profit should be one of your goals if you're not just doing it for fun; this is especially true if your firm is for profit rather than non-profit, but we'll put that aside for now. Take note of that goal's nature. All the better. DO NOT let up in your pursuit of it. Refrain from being shy or embarrassed about it. Feel free to pursue financial success at whatever cost, provided that you do it in a lawful, honest, and ethical manner. Just why is this the best strategy to crystallise your goals? Because they will serve as a guide when you face the doubters who are bound to appear in your morning meal.

ADHERE TO THE EXPECTIONS OF A PROFESSIONAL

Developing a personal connection with your clientele is NOT what the term "relationship marketing" implies. Just be yourself and keep things professional and businesslike; be pleasant, but not *overly* personal, and you'll save yourself a lot of trouble. It's feasible to maintain an air of professionalism and helpfulness without crossing the line into becoming too personal. Customers, not friends, are the people you're dealing with. Obviously, you never know who you might become friends with among your customers. However, you shouldn't begin relationship marketing from the premise that you need to be friendly with your customers. Not you. You won't set any unreasonable expectations if you act professionally and in a businesslike manner.

ALWAYS DO WHAT'S BEST FOR YOUR COMPANY

Constantly comparing your choices to the criteria is one method of self-control. "Will this choice help my company succeed?" If that's the case, go ahead and do it, keeping in mind that there are times when doing what's best for your company is more important than receiving monetary compensation. Ignore that if that's the case. Sometimes, doing what your customer may see as a personal favour is actually in your company's best interest. Consider a situation where you have an ongoing relationship with a customer and decide to give them a refund for a transaction, even though they are not formally entitled to one. This is a perfect illustration of something that benefits your company and serves the purpose of providing better customer service.

Customer exploitation of such a policy does occur, nevertheless, on occasion. One approach to avoid this kind of issue is to subtly let your customers, readers, or visitors know that you are doing something for business purposes if you decide to do something that benefits them more than what they are entitled to. Also, be ready to put restrictions in place. You should be aware of the point at which a decision gets too personal and starts to affect your business interests instead of your company interests.

Saying "no" could be difficult, but it shouldn't be an excuse to put your personal feelings ahead of your company's best interests when doing so would be the correct choice.

Communicate in a straightforward and direct manner.

Promote your goods and services without reservation and make it clear to potential clients that you would like it if they bought from you. Speak frankly, openly, and without reservation. If someone were to email me asking for my opinion on how to launch their own internet business, for instance, I would likely suggest some goods that I believe would be useful to them. I usually suggest Cookie Cutter and Cash Cow to people who are just starting out in internet marketing. Why? To begin, I have faith in both products and think they provide a novice with a quick and cheap approach to learn a lot about online business.

Secondly, for every program that I sell, I receive $20 as an affiliate. Would I suggest any unaffiliated products to my business clients if they were directly related to what we do? No. Why? My motivation is financial gain. Time is money for me. I have faith in the products, and that is crucial. Additionally, I would suggest other products if I believed they were superior to the ones I was endorsing. But it was after I became an affiliate and started making money off of my suggestions.

However, every once in a while someone will ask me to suggest a webhost. I'm an inactive associate with a big web host, but I never suggest them because I find their plans to be too pricey. Here I point them in the direction of the web host that I use for my personal website. I'm not financially involved with them or an affiliate, so I can say this with complete objectivity. My web host's affiliate program isn't something I'm very enthusiastic about promoting, therefore I haven't signed up (yet). Just with Cookie Cutter/Cash Cow, it's merely an honest recommendation. The only real distinction is that the second one pays off for me, so I figure, why not? To reiterate, there's absolutely no reason why you can't earn a profit while providing an honest advice. It's mutually beneficial. Put your fear of selling to rest. It's the lifeblood of your company, and without it, it would cease to exist.

No way!

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